Multiple Keyword Phrase Composition

Its Role in Latent Semantic Indexing

Let's start with a simple analogy:- I'm looking for Flowers and do the appropriate Search Engine Query and not surprisingly find millions of sites that don't really give me what I'm looking for.

I prefer to order flowers from a local florist and live in Newcastle. So, I refine my search to Flowers Newcastle by adding a short-tail to my original keyword and, suddenly find Newcastle sites that are broadly what I'm looking for except that some are Newcastle-Upon-Tyne, Some Newcastle-Under-Lyme and Even Newcastle in New South Wales, Australia. I hate reading through loads of Search Pages to find what I'm looking for so I keep refining my search phrase until I think right, I know what I want and make an Ultra Specific Search Phrase:- I live in Newcastle Upon Tyne and want to Send Flowers to Gateshead, I have the Address for the Flower Delivery and know it's NE9 so I search using a long-tail search phrase: Send flowers to Gateshead NE9 and as if by magic I find highly targeted search results for florists in the Gateshead area that can deliver flowers to my desired destination. I don't need to look through a dozen Web Search Pages. I find what I'm looking for ring up and order flowers.

Powering-Up Your Website with Multiple Keywords

Hopefully, you can understand The Power of Multiple Keyword Phrases: SEND-FLOWERS-to-GATESHEAD-NE9 creates a 4-keyword search phrase that's also normal-sounding human language and highly specific.

Semantic Targeting - Flowery Language to complete your Web-Page

The next part is a little harder. Semantic Indexing relies upon finding different words that have the same or similar meaning in close proximity. It is also a potentially powerful tool to identify and neutralise spammers and keyword crammers. For example, If I target the word Flowers then it would be easy for me to create a list repeating the word flowers hundreds of times. That's Key word cramming and is only to trick search engines into targeting the page as an important page for flowers. I could also have a site that's nothing to do with flowers and just put the word in randomly to trick search engines and people into visiting my site. Semantic Indexing not only references the word Flowers but looks for associated words and phrases that you would reasonably expect to be used in this context. For example Flowers are ordered from Florists. They are also available in a multitude of colours such as red, white, yellow and orange. Popular flower varieties include Roses, carnations, lilies (lilys) and gladioli. By looking for the spread of relevant floral words throughout the text and proximity of semantically significant words, the search engines can start to separate relevant from non-relevant content sites.

The great thing is that there are potentially thousands of keyword sequences. Take ten keywords and start to figure out 3-keyword combinations:- You have ten choices for word one, 9 choices for word two and 8 choices for word three, assuming none of the words are repeated. That's 720 combinations. Adding one more word to the key phrase and the combinations for a 4-key-word-phrase sky-rocket to 5040.

Summarising our Long Tail Key-Phrase Strategy - Semantic Latency

To make a successful web page that should list successfully when Semantic Indexing is applied consistently by Search Engines you should decide upon a primary key-phrase like Send flowers to Gateshead NE9 or Florists in Gateshead NE9 and use it several times across your web-page.
To ensure semantic consistency use other relevant key-words in close proximity.
Look out for the next associated article:-

Umplicate Web Page Creation for Successful Search Index Listing

(Umpteen Duplicates:- Umptlicates- Umplicate Web Pages)

Using A relatively Large but unspecified number of virtually identical pages to ensure Search Index Success taps into:- Chaos Theory or The Butterfly Effect which tries to describe systems that grow and develop randomly because of the introduction of immeasurably small errors. If this behaviour is not random then the system has Deterministic Chaos.

© copyright 2007 Ian Muir - all rights reserved.